Creating engaging content is integral to HT&E and its brands. In early 2015, content marketing agency Emotive launched with HT&E a founding investor and has experienced early success working with clients such as Woolworths, Optus and Virgin Mobile. In addition, HT&E has the licence to stream and manage content marketing business iHeartRadio in Australia focusing on custom content and events. In October 2016 HT&E also acquired Conversant Media, a digital and mobile media company.


iHeartRadio is a free, all-in-one digital radio service and live events platform that lets audiences listen to their favourite live stations across Australia, New Zealand and the USA. Listeners can create commerical-free custom stations, and find the best audio casts to create personalised daily custom talk stations.


Emotive is an independent content marketing business that brings a new model to the content marketing landscape. Helping marketers inject emotion into content creation, Emotive specialises in the creation of video content and events in entertainment culture. Uniquely, Emotive is able to offer its clients a ‘right audience’ guarantee by pinpointing the ideal consumer for the content, wherever they may be. As part of HT&E which includes ARN, this gives Emotive special access to a huge weekly audience to further boost content distribution. As part of the partnership, Emotive holistically represents iHeartRadio,the world’s fastest growing digital music service.

Conversant Media

Conversant Media is a pure-play digital and mobile media company, operating three key digital brands. These include The Roar ( and The Roar TV (, Australia’s leading sports opinion and video platform, combining expert columnists with edited fan-written sports articles; Lost At E Minor (, a global culture and video site targeting urban creative influencers; and Techly (, an Australian lifestyle and tech site for curious millennials.

Unbound Group

Unbound is a creative tech company using tomorrow’s technology to connect consumers with the brands they love. They’re a team of futurists, thinkers, marketers, artists and nerds, enabled by tech to play by a different rule book, delivering new solutions to old pain points. Specialising in virtual, augmented and mixed realities, Unbound brings brands to life in new and innovative ways.

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